McDonald's is backing off its pro-gay marriage push.
Feeling the pressure from a successful American Family Association (AFA) boycott of the fast-food chain, McDonald's has committed to remaining neutral in the culture war regarding homosexual marriage.
"We appreciate the decision by McDonald's to no longer support political activity by homosexual activist organizations," the AFA said in a statement. "You might want to thank your local McDonald's manager."
The AFA said it is ending the boycott of McDonald's. The AFA called for the boycott in May after McDonald's joined the National Gay and Lesbian Chamber of Commerce (NGLCC).
McDonald's said McDonald's Vice President Richard Ellis has resigned his position on the board of NGLCC and that his seat on the board will not be replaced.
McDonald's also said that the company has no plans to renew its membership in NGLCC when it expires in December.
"It is our policy to not be involved in political and social issues," McDonald's said in an e-mail to its franchise owners. "McDonald's remains neutral on same sex marriage or any 'homosexual agenda' as defined by the American Family Association."